Along with handling the branding and creating a marketing identity, I also created user experience goals, priorities, and deliverables that align with product milestones, coordinated on multiple projects Admin panel dashboard, Chatbot, Agent Helper, Escalation Predictor etc to completion and drive adoption of user experience practices. I also engaged with multiple project stakeholders, including product managers, engineers, and my fellow designers in drafting & brainstorming initial concepts. Conveyed design ideas and end-to-end user experience via sketches, storyboards, high-fidelity mockups, prototypes, and animations. Created designs that meet product objectives, fit within product guidelines, and respond to user feedback and usability testing findings. Also conduct primary and/or secondary research, as well as quick rounds of usability tests.